Digital Marketing Manager at Dang Lifestyle
- Location: Lagos
- Job Type: Full-time
- Deadline: 12th October, 2024
About Dang Lifestyle
Launched in Nigeria in 2020 to produce and sell scented candles, Dang Lifestyle has since expanded into a diverse portfolio of over 20 products with e-commerce stores in the UK, USA, Canada, Ghana and Kenya.
Responsibilities
Strategy Development:
- Assist in developing and implementing comprehensive marketing strategies to achieve business objectives and drive brand growth.
- Conduct market research and competitive analysis to identify opportunities, trends, and consumer insights.
- Collaborate with cross-functional teams to align marketing efforts with product launches, sales initiatives, and corporate objectives.
Campaign Management:
- Manage the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, print, and events.
- Coordinate with internal teams, agencies, and vendors to develop creative assets, messaging, and promotional materials.
- Monitor campaign performance and KPIs and analyze data to evaluate effectiveness and make data-driven decisions.
Content Creation:
- Develop and curate compelling content for marketing materials, including website, social media, email campaigns, and advertising.
- Ensure consistency in brand messaging, tone, and visual identity across all marketing channels.
- Collaborate with creative teams to produce high-quality content that resonates with target audiences and drives engagement.
Digital Marketing:
- Oversee digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and online advertising.
- Monitor digital analytics and KPIs to track performance, identify trends, and optimize strategies for maximum impact.
- Stay informed about digital marketing trends, best practices, and emerging technologies to drive innovation and growth.
SkillsÂ
Technical Skills
- Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for campaign management and lead generation.
- Strong analytical skills for data interpretation, campaign performance analysis, and ROI measurement.
- Knowledge of digital marketing tools and technologies, including SEO tools, Google Analytics, and social media management platforms.
- Familiarity with graphic design software (e.g., Adobe Creative Suite) for content creation and asset development.
Soft Skills
- Leadership and team management abilities to lead and motivate a marketing team to achieve goals and objectives.
- Excellent communication and presentation skills for articulating marketing strategies, ideas, and recommendations.
- Strategic thinking and problem-solving abilities to develop innovative marketing solutions and overcome challenges.
- Collaboration and relationship-building skills to work effectively with internal teams, external partners, and stakeholders.
How to Apply
Interested and qualified candidates should forward their CV to:Â [email protected]Â using the position as subject of email.
