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Digital Marketing Manager at Dang Lifestyle

Digital Marketing Manager at Dang Lifestyle

  • Location: Lagos
  • Job Type: Full-time
  • Deadline: 12th October, 2024

About Dang Lifestyle

Launched in Nigeria in 2020 to produce and sell scented candles, Dang Lifestyle has since expanded into a diverse portfolio of over 20 products with e-commerce stores in the UK, USA, Canada, Ghana and Kenya.

Responsibilities

Strategy Development:

  • Assist in developing and implementing comprehensive marketing strategies to achieve business objectives and drive brand growth.
  • Conduct market research and competitive analysis to identify opportunities, trends, and consumer insights.
  • Collaborate with cross-functional teams to align marketing efforts with product launches, sales initiatives, and corporate objectives.

Campaign Management:

  • Manage the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, print, and events.
  • Coordinate with internal teams, agencies, and vendors to develop creative assets, messaging, and promotional materials.
  • Monitor campaign performance and KPIs and analyze data to evaluate effectiveness and make data-driven decisions.

Content Creation:

  • Develop and curate compelling content for marketing materials, including website, social media, email campaigns, and advertising.
  • Ensure consistency in brand messaging, tone, and visual identity across all marketing channels.
  • Collaborate with creative teams to produce high-quality content that resonates with target audiences and drives engagement.

Digital Marketing:

  • Oversee digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and online advertising.
  • Monitor digital analytics and KPIs to track performance, identify trends, and optimize strategies for maximum impact.
  • Stay informed about digital marketing trends, best practices, and emerging technologies to drive innovation and growth.

Skills 

Technical Skills

  • Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for campaign management and lead generation.
  • Strong analytical skills for data interpretation, campaign performance analysis, and ROI measurement.
  • Knowledge of digital marketing tools and technologies, including SEO tools, Google Analytics, and social media management platforms.
  • Familiarity with graphic design software (e.g., Adobe Creative Suite) for content creation and asset development.

Soft Skills

  • Leadership and team management abilities to lead and motivate a marketing team to achieve goals and objectives.
  • Excellent communication and presentation skills for articulating marketing strategies, ideas, and recommendations.
  • Strategic thinking and problem-solving abilities to develop innovative marketing solutions and overcome challenges.
  • Collaboration and relationship-building skills to work effectively with internal teams, external partners, and stakeholders.

How to Apply

Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.

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