Remote Influencer Marketing Manager at dbrand inc.
Since 11-11-11, dbrand has been the global leader in protection and customization for consumer electronics. How did we do it? The best summary we can give is our brand promise: “It’s not a product. It’s a culture.
For us, making best-in-class products is just the beginning. What elevates dbrand over the competition is our focus on the finer details: personalized brand interactions, unrivaled customer support, and a social media presence that’s often imitated but never matched.
Location: Remote
Job Type: Full-time
Responsibilities
In order to make a positive impact as part of our team, your focus in this role will be to:
- Own dbrand’s Influencer Marketing Strategy from budget to results, identifying the right creators and partnerships to achieve marketing goals.
- Plan and execute influencers marketing campaigns aligned with overall business objectives.
- Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, creative capture, and ongoing management through use of automation and modern apps.
- Evolve and report on key performance indicators, including a sophisticated ROI model to evaluate overall creative performance.
- Facilitate contract negotiation and payment with assistance from other internal stakeholders.
- Run dbrand’s micro-influencer program ensuring a consistent stream of content to use for paid social testing.
- Operate dbrand’s PR and Affiliate programs, getting creative on creator compensation and cost controls.
- Mentor and develop prospective junior team members.
- Manage external creative agency relationships as required.
Who you are
- Agile: You’re nimble. You’re adaptable. You thrive in an environment where priorities can change in an instant.
- Analytical:Your decisions are driven by only one thing: data. You continue to master all the tools necessary to surface insights.
- Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your CEO as much as you do your coworkers.
- Curious: You’re eager to learn new concepts and master new skills. There’s no tool that’s useless in your arsenal.
- Disciplined: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture.
- Enthusiastic: You exhibit a contagious passion for digital marketing.
- Innovative: You develop new approaches to complex problems.
- Perfectionist: You persist until the smallest detail has been optimized. Knows nothing less than 100%.
- Persistent: You’ve never failed. You’ve only experienced speed bumps on your path to success.
- Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight
Requirements
- 4+ years digital marketing experience, including at least 2 years driving Influencer Marketing, PR, or Partnerships strategy
- Successful track record of planning and executing Influencer Marketing strategy for multi-million dollar paid digital marketing campaigns.
- Excellent project management skills, able to track and stay on top of competing priorities and projects.
- Exceptional relationship management and people skills.
- Impeccable written and verbal communication – you’re a strong, confident, and exacting communicator.
- An exacting eye for modern design and a e s t h e t i c s.
- Ability to identify and implement process improvements using a data-driven approach.
- Detail-oriented, self-sufficient, resourceful, organized, and proactive.
- Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
- Insights into the rapidly-changing trends of DTC marketing, branding, creative, and platform strategy.