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Remote Influencer Marketing Manager at dbrand inc.

Remote Influencer Marketing Manager at dbrand inc.

Since 11-11-11, dbrand has been the global leader in protection and customization for consumer electronics. How did we do it? The best summary we can give is our brand promise: “It’s not a product. It’s a culture.

For us, making best-in-class products is just the beginning. What elevates dbrand over the competition is our focus on the finer details: personalized brand interactions, unrivaled customer support, and a social media presence that’s often imitated but never matched.

Location: Remote

Job Type: Full-time

Responsibilities

In order to make a positive impact as part of our team, your focus in this role will be to:
  • Own dbrand’s Influencer Marketing Strategy from budget to results, identifying the right creators and partnerships to achieve marketing goals.
  • Plan and execute influencers marketing campaigns aligned with overall business objectives.
  • Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, creative capture, and ongoing management through use of automation and modern apps.
  • Evolve and report on key performance indicators, including a sophisticated ROI model to evaluate overall creative performance.
  • Facilitate contract negotiation and payment with assistance from other internal stakeholders.
  • Run dbrand’s micro-influencer program ensuring a consistent stream of content to use for paid social testing.
  • Operate dbrand’s PR and Affiliate programs, getting creative on creator compensation and cost controls.
  • Mentor and develop prospective junior team members.
  • Manage external creative agency relationships as required.

Who you are

  • Agile: You’re nimble. You’re adaptable. You thrive in an environment where priorities can change in an instant.
  • Analytical:Your decisions are driven by only one thing: data. You continue to master all the tools necessary to surface insights.
  • Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your CEO as much as you do your coworkers.
  • Curious: You’re eager to learn new concepts and master new skills. There’s no tool that’s useless in your arsenal.
  • Disciplined: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture.
  • Enthusiastic: You exhibit a contagious passion for digital marketing.
  • Innovative: You develop new approaches to complex problems.
  • Perfectionist: You persist until the smallest detail has been optimized. Knows nothing less than 100%.
  • Persistent: You’ve never failed. You’ve only experienced speed bumps on your path to success.
  • Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight
Requirements
  • 4+ years digital marketing experience, including at least 2 years driving Influencer Marketing, PR, or Partnerships strategy
  • Successful track record of planning and executing Influencer Marketing strategy for multi-million dollar paid digital marketing campaigns.
  • Excellent project management skills, able to track and stay on top of competing priorities and projects.
  • Exceptional relationship management and people skills.
  • Impeccable written and verbal communication – you’re a strong, confident, and exacting communicator.
  • An exacting eye for modern design and  a e s t h e t i c s.
  • Ability to identify and implement process improvements using a data-driven approach.
  • Detail-oriented, self-sufficient, resourceful, organized, and proactive.
  • Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
  • Insights into the rapidly-changing trends of DTC marketing, branding, creative, and platform strategy.

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