Remote Digital Marketing & Content Creation Specialist at DogsThat

• The DogsThat team is a diverse, fast moving, and passionate group who is looking for a Digital Marketing & Content Creation Specialist to join the team.
• Hours are Monday to Friday 9 am – 5 pm ET. (may include occasional hours outside that work week).
• We are looking for someone who wants to grow with our team alongside our entrepreneur Susan Garrett and be a part of our vision to improve the lives of dogs and dog owners by helping them understand each other better.

Location: Remote

Job Type: Full-time

• Digital Marketing Strategy: Develop and implement comprehensive social media digital marketing strategies to increase brand visibility and drive growth.
• Social Media Management: Overseeing all social media accounts and ensuring consistent posting schedules.
• Content Creation: Developing creative and engaging content, including graphics, reels, and videos across all social media platforms (Facebook, Instagram, TikTok, Linkedin, Pinterest, Threads, YouTube)
• Content Marketing: Plan, create, and distribute valuable, relevant, and consistent social media content to attract and engage a clearly defined audience. Optimize content for SEO and lead generation.
• Graphic Design: Creating graphics for eBooks, posters, ads, and other digital/print materials.
• Brand Consistency: Ensuring all content aligns with DogsThat/Shaped By Dog branding.
• Community Engagement: Interacting with followers, responding to comments, and fostering a sense of community.
• Strategy Development: Implementing social media strategies to increase brand visibility and engagement. Following up on social media trends, algorithms and always looking for opportunities for DogsThat growth.
• Analytics: Monitoring social media metrics to track performance and adjust strategies accordingly. Understand UTM creation, GA4 reporting.
• SEO Knowledge: Understanding of SEO principles to optimize social media profiles and content for better visibility.

• Remote Work Experience: Proven ability to work independently and manage time effectively in a remote setting.
• Attention to Detail: have a keen eye for detail and are passionate about serving both a team and a very large dog-loving community
• Collaboration: Ability to work collaboratively with other team members, including the current Social Media Coordinator.
• Technical Skills: Proficiency in Canva. AI tools for copy and reel creation. Familiarity with GSuite, Slack, ManyChat and Adobe Creative Suite also an asset.
• Communication: Excellent writing, grammar, and communication skills for creating compelling posts and engaging with the audience.
• Adaptability: Flexible with working with a small team and understanding there is a lot of cross-functional task sharing. Able to take on a multitude of varying tasks.
• Affinity for Reinforcement-Based Dog Training: An affinity for reinforcement-based animal training and ideally familiarity with Susan Garrett’s methods.

• Agile, humble, trustworthy, and a team player.
• Flexibility for taking on tasks that fit outside of the traditional Digital Marketing & Content Creation Specialist roles
• Be self-motivated and take initiative.
• Willingness and desire to learn.
• Are able to work in East Coast Timezones
• Fluency (written and verbal) in English.

• You get easily distracted and need to be closely managed on a daily basis.
• You do not have good time management skills or ability to be organized.
• You are fazed by shifting priorities.
• You don’t enjoy trying new things in technology or trying new tactics to improve efficiency.
• You do not have experience working from home, in a virtual team, or in an agile development environment.
• You do not have attention to detail or a high level of follow through.
• You do not like dogs or communicating with people from all over the world!

Note: There will be times where it’s all hands on deck for planned activities, and times when we meet outside our own time zone.

Flexibility is a must as this position may need a level of responsiveness outside of the normal work week and standard work hours during three to four events a year.

• Remote
• Work with a diverse and inclusive team from around the world where ideas are encouraged and heard.
• Supportive and positive work environment
• Varied and interesting projects.
• Opportunity and encouragement to grow and improve your skill-set.
• Monthly fun team Luna Park (virtual musical bingo and other fun team activities).

• What appeals to you about this job description?
• What is your expected salary range?
• Are you a current or past Susan Garrett student?
• How proficient are you with Canva?
• How proficient are you with creating Instagram Reels from existing video content?