We are seeking an experienced Part-time Social Media Manager for our client, boasting a portfolio of stunning designs across social media platforms. This role is pivotal in enhancing our client’s brand’s online presence, engaging with its audience, and driving organic booking rates through innovative social media strategies.
The ideal candidate will possess a creative flair for designing assets and editing video reels, alongside a strategic mindset to align with their digital marketing objectives. If you have a knack for social media, and the skills to craft compelling content, join us in making marketing dreams come true.
Key Responsibilities:
- Social Media Strategy: Develop and implement effective social media strategies tailored to each brand and property, aimed at increasing visibility and organic bookings. Collaborate closely with the VP of Marketing to ensure alignment with overarching content pillars and marketing goals.
- Content Creation: Design basic visual assets using Canva and edit engaging video reels that showcase the unique features of the brands and the property locations. Your content should tell a story, highlight the experience of staying at our properties, and resonate with our target audience.
- Community Engagement: Actively manage our social media profiles, engaging with followers, responding to inquiries, and building a community of travel enthusiasts. Your efforts will foster a positive brand image, drive more followers & engagement, and encourage direct bookings.
- Performance Analysis: Monitor social media performance using analytics tools to measure the effectiveness of your strategies. Use insights to refine tactics, optimize content, and achieve better engagement and conversion rates.
- Market Trends: Stay updated with the latest social media trends, tools, and best practices in the staffing and recruiting industry. Apply innovative ideas to keep our content fresh and appealing.
- Content Calendar Creation: Plan out a content calendar and schedule posts using tools like Later.com or Planoly for 3 accounts.
What Success Looks Like:
- Increased Engagement: Achieving significant growth in engagement metrics, including followers, likes, shares, comments, and direct messages, across all social media platforms (Instagram, Facebook, and, in some cases, LinkedIn).
- Higher lead Rates: Contributing to an increase in organic booking rates for each brand property through strategic content and effective social media management.
- Strong Online Community: Building and maintaining a vibrant online community that actively interacts with our brand and expresses interest in our services.
Qualifications:
- Experience: 3+ years of social media management experience, preferably in staffing or recruiting. A portfolio demonstrating your ability to design assets and edit video content is required.
- Skills: Proficiency in social media platforms (Instagram, Facebook, Twitter, TikTok), Canva, video editing software, and analytics tools. Strong understanding of social media trends and digital marketing strategies. Experience using social media planning tools, in particular later.com and/or planoly.
- Creativity and Innovation: Exceptional creativity in content creation, with a keen eye for design and storytelling. Ability to produce compelling visuals and video content that captures the essence of luxury vacation experiences.
- Communication: Excellent written and verbal communication skills, with the ability to engage effectively with an online audience and collaborate with team members.
- Organizational Skills: Strong planning and organizational skills, with the capacity to manage multiple properties’ social media accounts simultaneously and meet deadlines.
This role is an exciting opportunity to shape the online presence of Scalearmy. If you’re passionate and skilled in social media, and ready to take our brand to new heights, we’d love to hear from you.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
- By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.