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Digital Marketers at HDPro International Limited

Digital Marketers at HDPro International Limited

The leading platform for connecting individuals looking for household services with top-quality, pre-screened independent service professionals.

From home cleaning to handyman services, HDPRO instantly matches thousands of customers every week with top-rated professionals in cities all around the Nigeria.

Job Description 

  • The Digital Marketer will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms to drive brand awareness, customer engagement, and conversions.
  • With a minimum of 5 years of experience, the Digital Marketer will leverage their expertise in digital marketing strategies, SEO, content creation, and analytics to achieve the company’s marketing goals.

LocationLagos

Job Type: Full-time

Salary: ₦100,000 – ₦150,000/month

Key Responsibilities

Digital Strategy Development:

  • Develop and implement comprehensive digital marketing strategies to drive traffic, increase conversions, and achieve marketing goals.
  • Conduct market research to identify trends, customer insights, and competitive analysis to inform marketing strategies.

Content Marketing:

  • Create and manage content calendars for social media, blogs, email newsletters, and other digital channels.
  • Develop high-quality, engaging content that aligns with the brand’s voice and resonates with the target audience.
  • Collaborate with designers, copywriters, and other team members to produce multimedia content.

Search Engine Optimization (SEO):

  • Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
  • Conduct keyword research, optimize website content, and monitor site performance using tools like Google Analytics, SEMrush, or Ahrefs.

Paid Advertising:

  • Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others.
  • Analyze campaign performance, adjust bidding strategies, and allocate budgets to maximize ROI.

Social Media Management:

  • Develop and execute social media strategies to build brand presence, engage with the audience, and drive conversions.
  • Monitor social media channels, respond to inquiries, and engage with followers to build a strong online community.

Email Marketing:

  • Plan, design, and execute email marketing campaigns, including newsletters, promotional offers, and automated drip campaigns.
  • Segment email lists, personalize content, and track performance metrics to improve open rates, click-through rates, and conversions.

Analytics and Reporting:

  • Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar platforms.
  • Use data-driven insights to optimize campaigns and improve overall digital marketing effectiveness.

Conversion Rate Optimization (CRO):

  • Implement strategies to improve website conversion rates, including A/B testing, user experience enhancements, and landing page optimization.
  • Analyze user behavior and feedback to identify opportunities for increasing conversion rates.

Collaboration and Communication:

  • Work closely with the Marketing and Sales Manager and other team members to align digital marketing efforts with broader business goals.
  • Present campaign performance and insights to stakeholders and recommend strategies for improvement.

Staying Current with Industry Trends:

  •   Stay updated with the latest digital marketing trends, tools, and best practices.
  •   Attend industry events, webinars, and training sessions to continuously enhance skills and knowledge.

Qualifications

  • Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
  • Experience: At least 5 years of experience in digital marketing, with a proven track record of managing successful campaigns.

Skills you should have 

  • Proficiency in digital marketing tools and platforms (e.g., Twitter, Tiktok Ads, Google Ads, Google Analytics, Facebook Ads Manager, SEO tools).
  • Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.

Personal Attributes

  • Creativity: Ability to develop innovative and compelling digital marketing campaigns.
  • Attention to Detail: Ensures accuracy and consistency in all digital marketing activities.
  • Adaptability: Flexible and able to adjust strategies based on real-time data and market changes.
  • Team Player: Collaborative and able to work effectively with cross-functional teams.

Working Conditions:

May require occasional evening or weekend work to meet campaign deadlines or during peak marketing periods.

How to Apply 

Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.

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