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Digital Marketing and Training Manager at ITC Worldwide

ITC Worldwide is a B2B SaaS Enterprise Methodology Nearshore Development Center Agile Development IT Consulting Database Design and Development E-commerce development.

We are recruiting to fill the position below:

Job Title: Digital Marketing & Training Manager

Location: Abuja

Employment Type: Full-time, Onsite

Salary: N250,000 – N300,000 monthly.

Job Description

Team Training:

  • Full training in automation to begin – need to be passionate about those tools involved (PowerApps/Power Automate)
  • Responsible for creating engaging and effective interactive experiences on graduate program web pages and email campaign
  • Uses Trello for project management and navigates managing day through platforms – without hand holding
  • Working on multiple projects in fast-paced environment / set deadlines
  • Handling engagement across the board – working within the tools for overall strategy execution
  • Managing marketing email and event campaigns
  • Looking at campaigns and thinking critically about work they’re doing on web and email
  • PowerApps/Power Automate: deployment and oversight of email campaigns, marketing campaigns, campaign performance reporting, campaign process documentation, email and landing page templates, and A/B testing.
  • Over site of graduate program web pages:
  • optimizing web pages for conversion
  • data analysis through Google Analytics
  • A/B testing for continual improvement
  • liaising with Web Manager and an external agency for template design, brand alignment, and functionality build-out

Strategic, Hands-On Digital Marketing Training:

  • In just 2 weeks, you will deliver a comprehensive curriculum that covers all of the fundamental concepts necessary for your team to become skilled in digital marketing specialist. You will deliver curated content and provide hands-on training in on site in Lagos offices of ITC Worldwide
  • Value Propositions
  • Marketing Research
  • Audience Segmentation
  • Branding
  • Marketing Objectives & KPIs
  • Customer Journeys
  • Marketing Funnels
  • Marketing Plans

Digital Marketing Strategy:

  • Digital Marketing Channels
  • Data Strategies
  • Digital Marketing for Different Business Models
  • Content Strategy
  • Organic Social Media

Digital Advertising, and Automation:

  • Paid Search
  • Social Media Advertising
  • Retargeting
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Must Haves

  • A Bachelor’s Degree – preferably in Communications, Marketing, Journalism, or a related field
  • A minimum of 3 years of experience in a digital marketing role
  • Project management skills
  • Strategy – thinking critically, not just plugging in campaigns – web and email
  • marketing automation tool – there will be training but need the willingness to do this
  • Experience working with campaigns
  • Fluency in strategy-based marketing and communications and marketing automation software
  • Marketing automation tool – ideally PowerApps/Power Automate
  • Basic knowledge of marketing reporting
  • Good at building relationships remotely
  • Presentation skills/confidence

Requirements:

  • Required MS CertifiedSkills:
  • Marketing Automation knowledge in Info Technology sector
  • Dynamics 365 Marketing product knowledge with implementation experience
  • MS Power BI
  • MS CRM Power Apps
  • MS PowerApps & Power Automate
  • Microsoft Dynamics 365 CRM

Application Closing Date

12th June, 2024.

How to Apply

Interested and qualified candidates should send their Resume to: [email protected] using the Job Title as the subject of the mail.

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